Stock-Up Grocery Trips Are Declining

Nielsen study finds that most shoppers prefer fewer, shorter grocery shopping excursions.

August 23, 2018

NEW YORK – A new Nielsen study finds that a lot of shoppers today don’t want to linger in a store, reports Retailwire.com

Almost half of the shoppers Nielsen surveyed (46%) see grocery shopping as a chore, according to the report, and only 10% of shoppers plan as far as ahead as the meal they’ll be having later that day.

This lack of enthusiasm for shopping has resulted in a decline in major, stock-up grocery trips in favor of more need-based store visits. These changing shopping habits could explain what has been happening in retail segments that rely on stock-up shoppers, such as warehouse clubs. As seen by this year’s closing of 63 Sam’s Club stores, warehouse clubs don’t have the draw they once did.

Many retailers have responded to the time-crunched shopper by shrinking their footprints. For instance, Target has enjoyed success in urban environments by creating smaller stores with more flexible formats.

Target has been reworking its larger mainline concept in order to speed up the shopping experience for people who want to get in and out quickly. Last year, the chain announced a “dual concept” store design that offers two separate entrances. One leads to a department store layout, while the other opens to grab-and-go foods, beer and wine and a place to pick up orders.

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