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Consumers Concerned About Packaged Beverages' Impact on Environment

A recent study discovered that consumers want to recycle more packaged beverages.
August 18, 2010

ATLANTA - A recent study by Concept Catalysts and iModerate Research Technologies found that 94 percent of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment.

The study shows that recycling was cited frequently (45 percent) as the most important environmental concern for packaged beverages. Health concerns and economic issues also contribute to recent category declines in packaged beverage purchases.

The report "Environmental Concerns: The impact on beverage and package decisions" also found that environmental concerns are driving down the consumption of bottled water. Although 56 percent of consumers cite recycling as a critical issue, many are not recycling at work or away from home.

Concern for environmental issues among consumers has heightened as a result of the Gulf oil spill. Half of the respondents are confused about the meaning of sustainability, some citing it as a negative environmental attribute.

"Our research shows that consumers think about the environment when they are making beverage purchases; specifically, the findings indicate that consumers relate positively to packages that are easy to recycle. Beverage companies should start a full court press on recycling," said Bob Falkenberg, founder of and president of Concept Catalyst, in a press release.