C-Store, Food Market and Yoga Classes All in One

Fifth addition to the London-based Eat 17 chain focuses on providing an eco-friendly shopping experience.

August 16, 2018

LONDON – Want to get a snack after yoga class? Want to fill up your mason jar with olive oil on your way home from work?


Eat 17 opened its fifth store in Hammersmith, London, earlier this month after success at other locations such as Hackney, Hertfordshire, Kent and Walthamstow. According to its website, the company is “not your average store” and is “dedicated to doing things the right way; thinking local, prioritizing people before profit, taking great pride in our work and, most of all, putting proper food on your plate.”

The chain has its own branded products, including Bacon Jam and fresh bakery items, sharing space with “everyday essentials and local concession ranges.” The new location offers more than 100 refillable lines with cereals, nuts and olive oil so customers can fill up their own containers and cut down on plastic storage waste.

In addition to offering grab-and-go snack and food items, the store features an indoor street food market with local chefs offering fresh food. Customers also can fill up their own coffee, wine and beer growlers. And yoga classes will take place in the 2,000 square foot mezzanine room.

“We aim to provide an eco-friendly shopping experience, and our 100 refillable food lines are very popular with customers who wish to cut down on their plastic use,” says James Brundle, co-founder of Eat 17. “The indoor street food market dining concept has proven to be a hit in our Bishop’s Stortford store and we expect the reception to be just as positive” in Hammersmith, he said. 

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