ATLANTA – InComm announced earlier this week the launch of a
new in-store digital sales program that allows retailers to expand their
prepaid offerings into music, ebooks, digital gift cards and other products at their
brick-and-mortar locations.
The digital products are made available through a retailer-branded
mobile website and accessible from a consumer’s mobile device while in-store.
Offers will be promoted via POP marketing materials.
The purchasing process unfolds with a customer prompted by
signage to access digital content. After texting a code, entering a URL or
scanning a QR code found on that signage, the customer is connected to a
retailer-branded mobile web page to learn more about the digital product.
The consumer can then select and purchase a product, showing
a barcode that is displayed on his mobile phone at checkout, which is then
scanned by the cashier. The digital product can also be sent via email as a
gift.
“Today’s consumers are almost always equipped with their
mobile phones while shopping at our retail partners’ stores, and we are always
looking for innovative ways to help retailers turn consumers’ interests and
behaviors into increased sales,” said Thomas Cornelius, Senior Vice President,
InComm In-Store Digital Solutions. “Giving customers instant access to an
expanded catalog of traditional digital prepaid products, as well as adding
purchasing options for categories like music, movies and books as virtual
consumption of those products rises, is one way retailers can expand their
product offering, stay relevant and continue to serve as a one-stop shopping
destination.”
Retailers who
participate in the program can carry an extensive inventory of digital prepaid
cards, even if they don’t carry the physical versions. It also allows them to
serve customers who enjoy digital goods (games, movies, books, music) while
saving on costs incurred when stocking in-store products.