ATLANTA – InComm announced earlier this week the launch of a new in-store digital sales program that allows retailers to expand their prepaid offerings into music, ebooks, digital gift cards and other products at their brick-and-mortar locations.

The digital products are made available through a retailer-branded mobile website and accessible from a consumer’s mobile device while in-store. Offers will be promoted via POP marketing materials. 

The purchasing process unfolds with a customer prompted by signage to access digital content. After texting a code, entering a URL or scanning a QR code found on that signage, the customer is connected to a retailer-branded mobile web page to learn more about the digital product. 

The consumer can then select and purchase a product, showing a barcode that is displayed on his mobile phone at checkout, which is then scanned by the cashier. The digital product can also be sent via email as a gift.

“Today’s consumers are almost always equipped with their mobile phones while shopping at our retail partners’ stores, and we are always looking for innovative ways to help retailers turn consumers’ interests and behaviors into increased sales,” said Thomas Cornelius, Senior Vice President, InComm In-Store Digital Solutions. “Giving customers instant access to an expanded catalog of traditional digital prepaid products, as well as adding purchasing options for categories like music, movies and books as virtual consumption of those products rises, is one way retailers can expand their product offering, stay relevant and continue to serve as a one-stop shopping destination.”

Retailers who participate in the program can carry an extensive inventory of digital prepaid cards, even if they don’t carry the physical versions. It also allows them to serve customers who enjoy digital goods (games, movies, books, music) while saving on costs incurred when stocking in-store products.