READINGTON, N.J. – For years, Whitehouse, N.J.-based QuickChek has maximized its extensive involvement with the New Jersey Festival of Ballooning to build its brand, introduce new menu items and showcase their award-winning customer service to a large audience. Now, they’re stepping it up even further, with the launch of QuickChek’s new Q Café at the three-day festival next week.
QuickChek has opened Q Cafés in its newest stores to great success and festival attendees will be able to enjoy the same options, including the top-selling iced caramel macchiato. The festival site location will offer nearly 40 varieties of handcrafted hot and iced drinks, including fresh-brewed cappuccinos, lattes and espressos; blended-to-order fruit smoothies; and decadent frozen chocolate treats.
Hot drinks include seven varieties of cappuccinos, seven varieties of lattes, two kinds of hot chocolate and espresso brewed with freshly ground QuickChek Dark Roast espresso beans. Cold beverages include six kinds of blended-to-order smoothies with real fruit purees. Frozen latte flavors feature caramel, mocha and vanilla. And adding to the Festival’s wow factor: decadent frozen chocolate and frozen white chocolate drinks with caramel, banana, mango, strawberry, strawberry banana and superfruit.
“The balloon festival is our number one branding event,” said QuickChek CEO Dean Durling, whose family-owned company’s title sponsorship of 23 years is the longest-running sponsorship of any festival in the United States. “It has proven to be a great way to introduce consumers to our brand and to our newest offerings.”
The Q Café pairs with QuickChek’s 2,700-square-foot, air conditioned replica store at the festival, where attendees can enjoy the chain’s custom-made subs, salads, wraps, breakfast sandwiches and beverages.
“We’re very happy to offer our attendees another great dining experience,” said Festival Executive Producer Howard Freeman, who noted that patrons can dine outside the QuickChek store under umbrella-covered tables or in the QuickChek hospitality tent, which provides families with the opportunity to relax together in between balloon ascensions and headlining concerts.