Washington Report: U.S. Representatives Call for Action on Menu Labeling

Menu labeling is estimated to be the third-most onerous regulation proposed in 2010, requiring more than 14.5 million hours of compliance.

July 08, 2013

NEW YORK – In a Bloomberg op-ed, U.S. Representatives Cathy McMorris Rodgers (R-WA) and Loretta Sanchez (D-CA) call for regulatory relief and policy reforms that will help create jobs, reduce the deficit and promote economic growth. Menu labeling, they write, “represents one example of a regulation that threatens to impose significant costs on consumers and small businesses without delivering meaningful value to the public.”

As the U.S. Food and Drug Administration continues to finalize its new menu-labeling rules, mandated by the health-care law, legislators such as McMorris Rodgers and Sanchez are pointing out this new regulation would be expensive and ineffective, particularly for those affected: restaurants, grocery stores and convenience stores.

The FDA’s approach to menu labeling “represents regulatory overreach,” they write.

“As part of its rule-making process, the agency has proposed that grocery and convenience stores be subject to menu labeling, even though those businesses aren’t mentioned in the underlying law approved by Congress. Furthermore, they already label more than 95 percent of the food items they sell. These businesses, which operate on narrow margins in a highly competitive industry, will have two choices: either spend on keeping in-store signs up to date or limit the variety of foods they offer, replacing fresh-cut fruit or salads with prepackaged items that can be easily labeled. Despite efforts to find workable alternatives, the FDA seems intent on entangling this sector of the economy in a bureaucratic solution in search of a real-world problem." 

Implementing the new menu-labeling rules would cost grocery stores an estimated $1 billion in the first year, according to the Food Marketing Institute, and the Obama administration’s Office of Management and Budget estimates the menu-labeling regulation “to be the third-most-onerous regulation proposed in 2010, requiring more than 14.5 million hours of compliance,” they write.

NACS supports, that seeks to ensure that the menu-labeling regulations will not impose an undue burden on business: the Common Sense Nutrition Disclosure Act of 2013 (H.R. 1249).

“This legislation would permit innovation and flexibility and limit labeling mainly to restaurants, exempting supermarkets and convenience stores that mostly packaged or unprepared food. Among a number of important provisions, establishments that primarily serve customers through remote ordering would be able to comply by posting calorie information online. This would ensure that consumers get the necessary nutritional information at lower costs to businesses,” they wrote.

“Aside from proving that bipartisanship isn’t dead, the legislation would limit unnecessary bureaucratic intervention in the private sector. Through such cooperation, Congress can advance crucial regulatory relief as the economy continues to struggle.”

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