Cumberland Farms Launches Gas Giveaway | NACS – Media – NACS Daily
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Cumberland Farms Launches Gas Giveaway

Customers can win free gasoline for a year by paying with SmartPay Check-Link all summer long.
June 6, 2018

​WESTBOROUGH, Mass. – Cumberland Farms launched its Summer of SmartPay Sweepstakes on June 1. Through August 31, customers who pay with SmartPay Check-Link at the pump or in-store automatically will be entered to win a grand prize of free gasoline for one year. Free to join and free to use, SmartPay saves users 10 cents on every gallon of gasoline, every day at any of the brand's nearly 600 retail locations across the Northeast and Florida that offer gas.

During the Summer of SmartPay, every gasoline purchase using SmartPay will count as one entry and each in-store purchase using SmartPay will count as two entries. At the end of June, July and August, Cumberland Farms randomly will select one grand prize winner, who will win one year of free gasoline. Eighty runner-up winners each will win 50 gallons of free gasoline.

“With so many families planning to hit the road this summer, we thought it would be fun to give SmartPay users a chance to win some free gas,” said David Heilbronner, director of brand strategy and advertising at Cumberland Farms, in a press release. “We encourage our customers to enjoy the convenience of using SmartPay when shopping in-store, in addition to saving 10 cents on every gallon of gas.”

In February, Cumberland Farms rolled out a completely revamped SmartPay app. Mobile app users save money on gas and enjoy benefits such as a free coffee or fountain beverage for every 50 gallons of gas purchased. App users also earn their way to free select in-store menu items, such as pizza and breakfast sandwiches via Clubs that reward users with a free menu item for every ten items purchased. In addition, customers receive bonus reward coupons for many other popular items via SmartPay.