CLEVELAND - With Memorial Day marking the unofficial kickoff to the 2010 summer driving season, GetGo from Giant Eagle has launched foodperks!, a new customer loyalty program that will provide up to 20% savings on customers?? grocery bills by pumping fuel at GetGo.

Customers can now earn foodperks! rewards when they fill up at GetGo, and redeem those rewards immediately for saving on their groceries.

The foodperks! program complements the company's fuelperks! customer loyalty program and will run concurrently with fuelperks!. The program's Northeast Ohio launch follows the successful launch of foodperks! in western Pennsylvania, Columbus, Ohio, and Frederick, Maryland, where Giant Eagle customers have collectively saved more than $33 million in groceries to date.

"With over one million Ohioans driving to their Memorial Day destinations this weekend, we're thrilled to launch foodperks! at a time when Giant Eagle customers can truly maximize their foodperks! earnings," said GetGo Vice President of Fuel and Convenience Stores Dan Pastor.

He noted that even when customers redeem fuelperks! discounts they are still earning foodperks! rewards. He also noted how quickly foodperks! can add up, and how customers can strategically redeem them. "A busy household with two vehicles making weekly fuel fillups can earn foodperks! discounts quickly...Those foodperks! can be accumulated over time, and in just a few weeks can deliver a significant discount on groceries."

There are no limits to the number of foodperks! rewards that can be earned. There is a maximum discount redemption of $60, or 20%, on a single trip's purchase total of $300. Any foodperks! savings beyond the 20% maximum will be saved for a later supermarket trip, and are automatically tracked via the Giant Eagle Advantage Card. With foodperks!, every 10 gallons of fuel pumped at GetGo locations with the Giant Eagle Advantage Card will earn customers a 1% discount off the price of a single trip's basket inside any Giant Eagle supermarket. The foodperks! rewards are cumulative and, just like fuelperks! rewards, are electronically tracked on the Giant Eagle Advantage Card to maximize customer convenience.