BURLINGTON – Ben & Jerry’s is launching a new line of flavors for its “core” consumers.”

The “Core” line is modeled off Ben & Jerry’s popular Karamel Sutra flavor. It includes a core center down the middle of each flavor, which in most cases compliments two super-premium ice creams that are packed into every pint. 

“We are always looking to make something bigger and better for our fans,” said Ben & Jerry’s lead flavor developer, Eric Fredette. “We wanted to blow out the concept of fun flavors, chunks and swirls and take it over the top.

The four new Core flavors include Hazed & Confused, That’s My Jam, Peanut Butter Fudge and Salted Caramel.

All four flavors are the first full line of Ben & Jerry’s innovations to be 100% Fairtrade certified and made with Non-GMO sourced ingredients.