DALLAS – In an effort to appeal to the increasing number of health-conscious consumers — especially those with the renewed focus that comes with new year’s resolutions — 7-Eleven is introducing a line of 7-Select GO!Smart™ private-label snack bars.

GO!Smart is part of 7-Eleven's growing 7-Select family of private-brand offerings, and the first to be designated specifically for the “better-for-you” category. The gluten-free, low-sodium, 200-calorie snack bars are available in both Cranberry Cashew and Pistachio and Mixed Berries varieties, and carry a simpler, all-natural ingredient list with organic sweeteners like agave and brown rice syrups. New packaging features a transparent window so shoppers can clearly see the ingredients.

"We started from scratch and developed bars that offer health benefits and taste great, too,” said Sean Thompson, 7-Eleven senior director for private brand, in a press release. 

"In discussions and development for more than a year, the two varieties of GO!Smart bars are made in small batches from recipes created especially for 7-Eleven," he added.