CHICAGO - Technomic announced earlier this week the launch of DRINK ?" Digital Resource Information Knowledgebase ?" a digital database of spirits, wine and beer information.

DRINK allows users to search for brand and supplier profiles, as well as industry volume, sales, financials, and insights from Technomic reports and news briefs.

"This dynamic platform is a first for the adult beverage business, and is a tremendous resource for suppliers, marketers, importers, wholesalers and retail and on-premise operators, and others involved in the industry. DRINK puts crucial metrics at your fingertips," said Donna Hood Crecca, senior director at Technomic. "Industry pros can search, access and export vital information 24/7, which will enable them to respond quickly to the market and constantly sharpen their competitive edge."

DRINK provides in-depth information about the adult beverage industry, allowing users to gain insights about categories and sub-segments. "Our clients have been asking for accessible volumetrics for spirits, wine and beer to use in conjunction with the powerful consumer insights and other resources we provide," said David Henkes, vice president and adult beverage practice leader at Technomic. "??DRINK is an interactive tool that enables users to track the industry, benchmark brand performance and identify new opportunities."