Help Missing Children

More than 150,000 U.S. convenience stores serve 165 million customers a day in every community, and most of these businesses are open 24/7. Convenience stores are well equipped to share important messages in stores so that employees and customers can collectively create the equivalent of a neighborhood watch program in their communities.

According to FBI statistics, there were more than 365,000 reported missing children in 2020, whether they were taken by force, for exploitation or running away from something or to someone. Convenience stores are uniquely equipped, based on their proximity in neighborhoods across the country and signage, to share information about these missing children.

In 2020, nearly 500 missing children were located at convenience stores and gas stations. Children often went to stores to make a phone call or ask for help.

National Center for Missing & Exploited Children

NCMEC_Logo.pngThrough the National Center for Missing & Exploited Children (NCMEC), convenience retailers can help locate missing children.

In 2000, LexisNexis Risk Solutions partnered with NCMEC to create the ADAM Program, which relies on technology quickly distribute posters containing a photo of the missing child and case details to police, news media, schools, businesses, medical centers and individuals within a specific, targeted geographic area. Convenience retailers can sign up to receive these targeted alerts.

NCMEC created the Code Adam program in memory of 6-year-old Adam Walsh, who was abducted from a Florida department store and murdered.

Through Code Adam, employee training and materials like decals and store signage are available to help convenience retailers identify and report missing children.