Three Insights on Frequent C-Store Customers

Frequent customer trips and transactions are vital to the success and profitability of the U.S. convenience and fuel retailing industry.
May 16, 2018

The latest NACS Consumer Fuels Survey, based on January 2018 survey results, suggests that frequent customers, defined as 28% of fuel purchasers who shop “daily” or “multiple times per week” at a convenience store, are more likely to hold favorable opinions of their local store, as well as respond positively to new products and foodservice offers (for more see page 6). By contrast, rare shoppers are defined as the 37% of fuel purchasers who shop a convenience store either “less than once or twice per month” or “never.” These consumers may view a convenience store as a place for fuel only, and may have an unfavorable perception of the convenience store industry overall. 

The findings reveal several broad insights relating to frequent convenience  store shoppers:

  • They drive significantly more per week than rare shoppers
  • They prefer fuel quality over price compared to rare shoppers
  • They can be encouraged to change buying behavior to save  money—and they are open to new technologies

Read more in the Three Insights on Frequent Convenience Store Customers (PDF) report.