Consumer Behavior at the Pump

NACS consumer surveys reveal how, when and where customers buy gas at U.S. convenience stores.

March 28, 2019  read

Nearly 40 million Americans fill up their vehicles every day. How they drive, consider gas prices and determine whether to shop inside a convenience store for food, snacks and beverages has a profound impact on the retail channel that sells 80% of the fuel purchased in the United States.

A new NACS report, Consumer Behavior at the Pump (PDF), shares some broad characteristics of consumer driving habits, their gas-buying behavior, and opportunities for retailers to change consumer behavior.