How Consumers React to Gas Prices

Insights from NACS Consumer Fuels Surveys highlight consumer perceptions related to gas prices and the economy overall.
May 07, 2018

Nearly 40 million Americans fill up their vehicles every day. How they drive, consider gas prices and determine whether to shop inside a convenience store for food, snacks and beverages has a profound impact on the retail channel that sells 80% of the fuel purchased in the United States. Let’s look at some of the broad characteristics of how consumers buy gas and examine how convenience retailers can keep them coming back.


In particular, we examine:

  • Overall driving habits
  • Consumer behavior at the pump
  • What retailers can do to change consumer behavior

Read more in the How Consumers React to Gas Prices (PDF) report.