Nearly 40 million Americans fill up their vehicles every day. How they drive, consider gas prices and determine whether to shop inside a convenience store for food, snacks and beverages has a profound impact on the retail channel that sells 80% of the fuel purchased in the United States. Let’s look at some of the broad characteristics of how consumers buy gas and examine how convenience retailers can keep them coming back.
In particular, we examine:
- Overall driving habits
- Consumer behavior at the pump
- What retailers can do to change consumer behavior
Read more in the How Consumers React to Gas Prices (PDF) report.