Communication Strategies for Retailers
Retailing is all about communications; it’s about creating passionate customers who talk about your business and help attract new customers. A communications strategy amplifies what you already do every day when talking about your business and telling stories that support your core values and brand.
From crafting a press release to social media engagement, these resources provide insights and tips for your company to enhance, refresh or develop communication strategies.
Enhancing a company’s image around positive messages is an important element of brand building, telling a company’s story and generating positive community engagement.
As the digital age continues to evolve, the tried and true press release is still a viable media outreach tool that has been enhanced by multiple delivery methods.
Retailers can define their image and brand by proactively communicating with the media and telling stories about how the company is working to improve the community.
During a crisis, a company’s response demonstrates its commitment to the safety, health and wellbeing of its employees and customers.
With social media, the opportunities, techniques and methods for telling stories are boundless, and oftentimes the proverbial rules of traditional media do not apply.
While this a lot to unpack with search engine optimization (SEO), it’s important to understand how SEO can impact how consumers search and find online content, as well as their intent.