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NACS State of the Industry Summit: What’s Next.
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These topics include hot button issues NACS is watching closely, as well as topics that are important to convenience retailers and their businesses.
8 sessions (5 hours of content)
COVID has changed how customers shop—as a result, retailers must prioritize efficient adaptation to changes in assortments and in-store product space planning. Bricks-and-mortar winners will be retailers who can adapt their stores to consumer demand changes in the fastest and most efficient way. These sessions can help you deliver a unified and enhanced brand experience, deliver better customer experiences, and harness the power of your data to deliver more and better.
All sessions are available for viewing until June 30th, 2021.
Understanding Dayparts and Optimizing Each Hour of the Day
There are 24 hours in a day—and no two c-store shift hours are the same. But even traditional daypart hours and best sellers are rapidly shifting. This session will help you understand how to adjust to changing dayparts and menus as they will continue to evolve.
A Guide to Capitalizing on Key Consumer Moments
With a national or faux holiday (i.e. National Donut Day) occurring multiple times a month, there are several opportunities for you to leverage the day to increase profits. You can also look to Back to School, March Madness and NCAA Football for added opportunities. Consumers tend to be consciously aware of these moments and want to engage. As retailers, you should be prepared to provide them with a convenient way to do so. Attend this session to hear consumer insights and discuss ways retailers have leveraged these key consumer moments to great success.
Beverages for the Win
If you can say any channel is winning in foodservice over the course of 2020, most industry analyst would agree the Convenience Channel is clearly ahead of the pack. If the channel is going to expand its lead and continue its winning ways, it should investigate why a staple of the channel, dispensed beverages, can help ensure future victories.
Strategies of Category Management Superstars
How do you make a category shine? What strategies do category management superstars use to evolve and grow their categories? In this rapid-fire session, hear from c-store category managers in the areas of packaged beverages, candy & snacks, and tobacco to learn their keys to success.
From Points to Passports: Reimagining Loyalty
In 2019, 42.5% of consumers belonged to a loyalty program. Keeping these loyalty shoppers engaged is important but it cannot overshadow your efforts to reach the larger audience of non-loyalty members. Just because a customer doesn’t officially join your loyalty program or download your app, doesn’t mean that they aren’t loyal. How can you incentivize these regular shoppers if they don’t join, or if you don’t have a loyalty program? In this session, seasoned retail marketers will walk through new ways to take loyalty beyond fuel points and apps, to consider things such as passports and gamification, as well as ways to keep customers loyal—even without even having a loyalty app.
Social Media Success: Winning the War for Attention
In this session, hear from small and large retailers about their social media strategies: how to be seen, sustain momentum and convert social media fans into paying customers. Retailers will share stories about what has worked—and what hasn’t—so you can avoid the same pitfalls. Come to this session with questions about how to use social media to drive more foot traffic, without consuming your whole day working at it, and learn how to respond when consumer retweets, shares and comments aren’t positive.
Feeding the New Consumer: Health, Food Trends, Pandemics and More
Datassential’s Jack Li provides a detailed overview on what the new consumer craves, from the evolution of their healthy eating priorities to COVID-19’s near-term impact on their in-store wants and needs. This session covers an array of forward-looking topics including functional foods (immunity boost, anyone?), personalization, automation and America’s rapidly changing tastes. We’ll also deep dive into how the pandemic has changed consumers’ food priorities and what it means for c-stores. Innovation matters more than ever, and here you’ll learn what you need to feed the new consumer.
Spotlight Session: Ideas from Around the World
Featuring Dan Munford, Managing Director at Insight Research, and Joseph Bona, president of Bona Design Lab
Munford and Bona share shares examples of global convenience retail excellence from around the world and the concepts that are delivering unique insights into how the in-store and forecourt offers are responding to new consumer behaviors.
The Association for Convenience & Fuel Retailing