SAN DIEGO – Jack in the Box announced what its calling “an industry breakthrough” for the fast-food industry with its new 100% ribeye burger.

“Jack in the Box has a proven track record for exceeding guest expectations,” said Iwona Alter, chief marketing officer at Jack in the Box. “We thrive on challenging convention. While many of our competitors are narrowing menus or following the movement toward craft, we’re focused on giving our customers what they want, when they want it.”

The new burger is available in two ways: First, the All-American Ribeye comes with red onion, sliced tomato, Provolone cheese, mayo and spring mix lettuce on top of a potato bun. Second, the Havarti & Grilled Onion Ribeye comes with grilled onions, sliced tomato, mayo, Havarti cheese and a red wine glaze sauce.

The QSR says that its ribeye burger also marks the beginning of “an onslaught of innovative new menu items” that customers can expect from the chain this year.

Jennifer Kennedy, director of product marketing at Jack in the Box, says: “This year we will continue prioritizing flavor, unique ingredients and surprising new menu items that satisfy the cravings our consumers did not even know they had.”