Marathon Petroleum Deploys New Discount Program

‘Cents Off Marathon’ program will also offer co-brand opportunities.

December 04, 2014

FINDLAY, Ohio – Marathon Petroleum Corporation (MPC) has announced plans to officially deploy “Cents Off Marathon,” an instant cents-off-per-gallon discount program on fuel purchases throughout its Marathon-branded marketing network. Nearly 80% of Marathon’s independent jobbers and dealers have enrolled in the program, which uses technology developed by Drop Tank. The program will be made available throughout the deployment and installation, which will occur over the next 12 months.

“We’re excited about this program and what it offers our customers,” said MPC Brand Marketing Director Bill McCleave. “This unique discount program is a step beyond the traditional gift card as it will instantly discount the price at the pump. In addition to attracting more customers to Marathon-brand locations, these instant discounts and the platform that makes it possible, will present unique opportunities for strategic third-party partnerships.”

An enhancement to traditional gift cards, Cents Off Marathon uses Drop Tank’s proprietary technology to enable instant price discounts at the pump via pre-paid cards. The cards will be available in a variety of cents-off-per-gallon denominations and will discount a total of 100 gallons over multiple fueling transactions. In addition, promotional cards provide similar cents-off-per-gallon discounts for use on a single fill-up.

The Cents Off Marathon cards can also be co-branded with logos from other organizations and businesses that are able to leverage this program’s cents-off currency as part of their own customer loyalty or rewards programs.