YORK, Pa. – To bring healthier choices to its customers, convenience retailer Rutter’s has added a lean turkey burger option to its foodservice menu.

All 68 Rutter’s locations will be serving turkey burgers, and the convenience retailer will be the first in the surrounding areas it serves to offer convenience store customers the new menu option. The turkey burgers are complimented by Rutter’s extensive customizable menu, in addition to 100% Angus beef and black bean burgers. Turkey burgers will be available for all burger options, including Rutter’s Route 30 Burgers and Ultimate Burgers.

“A healthier burger option has been requested by multiple customers who still crave a meat burger, but want a leaner option. At Rutter’s, we try to give our customers as many different options as possible to create their own breakfast, lunch, or dinner masterpiece. Turkey burgers are now one of those great customizable options,” said Ryan Krebs, director of food service at Rutter’s.

To see Rutter’s in action, checkout the latest installment of the NACS Ideas 2 Go program, which made its debut last week at the NACS Show in Chicago. The fast-paced Ideas 2 Go program showcases emerging concepts that redefine convenience—as well as quick takeaways that retailers could easily implement at their own stores. The 50-minute program is now available for purchase and viewing online.