No 'Les Big Mac' at Parisian McCafé

Site also does not sell hamburgers, fries or quarter pounders with cheese.

September 19, 2016

NEW YORK – Fortune wrote last week that a McDonald’s McCafé restaurant that recently opened in Paris doesn’t serve any items typically found on the QSR’s menu.

“A new McDonald’s in Paris is too fancy for burgers,” notes the news source, adding that customers won’t find Quarter Pounders or French fries. Instead, Parisian customers are treated to raisin bread for breakfast and 100% Arabica coffee ground, as well as beef mustard club sandwiches and bagels toasted with salmon or Pastrami.

This is the second go-around with the McCafé concept in Paris, which McDonald’s previously tested in 2010 with coffee, tea, pastries and a salad bar. The location “shuttered after just one year, so maybe the second time’s a charm,” writes Fortune.

“McDonald’s is continuously experimenting to diversify its range, develop new services, and create new formats,” a McDonald’s spokesperson told Fortune. “This summer, McDonalds has been [testing] its McCafé world in Paris. This trial has just begun so it is too soon to draw any conclusions from the initiative other than the fact that 25 to 30 jobs will be created.”

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