PRINCETON JUNCTION, N.J. – Many small convenience and fuel retailers in the United States are working to implement EMV chip technology at their automated fuel dispensers (AFDs) to reduce counterfeit card fraud. Retailers who are looking to understand the complexities of the migration to chip technology at the pump in advance of the payment networks’ October 2020 fraud liability shifts can get answers to their questions at a U.S. Payments Forum webinar, being held in partnership with Conexxus.

The webinar, “Accepting EMV Chip Payments at the Fuel Pump,” will take place September 20 at 2:00 pm ET. There is no charge to attend the webinar. Register here.  

Webinar speakers are noted retail fueling industry experts Kara Gunderson of CITGO Petroleum Corporation, Linda Toth of Conexxus, Brian Russell of Verifone, and Cathy Medich of U.S. Payments Forum.

“While there are unique considerations and challenges for the petroleum industry to upgrade their pay-at-the-pump systems to accept chip cards, making the transition ahead of the payment networks’ October 2020 fraud liability shifts will help merchants avoid possible fraud risk. At the same time, U.S. consumers are recognizing the security benefits of the chip and are more frequently looking to use it to pay,” said Randy Vanderhoof, director of the U.S. Payments Forum. “This webinar will help smaller petroleum merchants fully understand these challenges, and will provide guidance, education and resources for a smooth transition to chip at the pump ahead of October 2020.”

“Upgrading a site’s infrastructure to EMV is a necessity, but is also one of the more significant expenses a retailer will make in the next several years,” said Gray Taylor, executive director of Conexxus. “Conexxus and its retail and supplier members have invested in planning, staffing, clarifying, and making it easier for our retailers to avoid liability shift; and this webinar is a great chance to ensure a cost-effective upgrade.”

Through this webinar, attendees will:

• Hear an EMV 101 tutorial with information specific to small petroleum establishments with indoor and outdoor terminals, such as impacts of chip technology on fleet processing
• Learn how to implement chip technology at the pump efficiently and effectively
• Understand the impacts of the payment networks’ October 2020 fraud liability shifts
• Hear a case study outlining a timeline for implementation to meet the payment networks’ October 2020 liability shifts, as well as an example store processing use case from the initial first step through testing and going live
• Learn what guidance and resources the U.S. Payments Forum provides for the petroleum industry

This webinar was developed by the U.S. Payments Forum’s Communication and Education Working Committee and the Petroleum Working Committee in partnership with Conexxus. To learn more about the Forum’s working committees, visit uspaymentsforum.org/working-committees.