Second Amazon Go Opens This Week

A pared-down Amazon Go expansion will cater to the workday crowd in downtown Seattle.
 

August 28, 2018

SEATTLE – Amazon Go is opening its second store—the first expansion of the cashierless convenience store—in Seattle this week. Located near the Seattle Central Library, it will feature ready-to-eat breakfast, lunch, dinner and snack foods, as well as Amazon’s Meal Kits, according to Tech Crunch.

The store is targeting the nine-to-five workforce and will be open only on weekdays from 7:00 am to 7:00 pm. According to the Seattle Times, Gianna Puerini, the Amazon vice president who oversees Go, said she expects the clientele to include a higher portion of office workers than at the first store, which, while at the heart of Amazon’s office cluster, is adjacent to increasingly residential neighborhoods.

This second location is smaller than the first, at 1,450 square feet. As a result, it doesn’t include the liquor aisle, grocery staples such as milk and bread or the in-store kitchen. But the store still employs the same “Just Walk Out” technology, including overhead cameras that track shoppers’ movements and the Amazon Go app.

Earlier this year, the Seattle Times reported that Amazon Go is headed for Chicago and San Francisco next.

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