ALEXANDRIA, Va. – While car companies and even countries have recently pledged to go all-in on electric vehicles (EVs), market conditions will make it difficult for EVs to gain a 2% share of vehicles on the road by 2025, according to a recent study by the Fuels Institute.

Even using the most optimistic scenario for EV sales, assuming high oil and low battery prices, EVs will comprise at most 5% of new car sales by 2025, according to "Tomorrow's Vehicles," which uses analysis based upon sales and registration forecasts provided by Navigant Research. The report includes three publications focusing individually on fuel consumption, light-duty vehicles and medium- and heavy-duty vehicles, with projections for both the United States and Canada.

On this week’s episode of Convenience Matters, experts at the Fuels Institute, John Eichberger, executive director, and Donovan Woods, operations director, talk with host Jeff Lenard, NACS vice president of strategic industry initiatives, to dig deeper into this provocative topic.

"There is significant growth expected for sales of electrified vehicles," said Eichberger. "But even when adjusting the assumptions to create a more optimistic scenario for these powertrains, Navigant Research projects their market penetration by 2025 will remain extremely limited. It will not be until after 2025 that the impact on the market will be felt. The compounded influence of consistent growth rates in new vehicles sales is positioning electrified vehicles to have a greater influence on the market in the 2030s."

On episode #83, Tomorrow's Vehicles: Projections Through 2025, hear about sales and registration forecasts for two potential market scenarios in the United States and Canada.

The full report and executive brief of "Tomorrow's Vehicles" can be downloaded free-of-charge at www.fuelsinstitute.org/research. A new Convenience Matters podcast is released every week, focusing on topics related to convenience stores.