ATLANTA – For convenience retailers who aren’t offering plenty of water, it could be time to refresh their strategy. Water comprises the third largest dollar share of the beverage category, and unsweetened sparkling water has grown into a $726 million segment across all channels, according to according to Nielsen Scanning (for the 52 weeks ending Sept. 7, 2013).

The Coca-Cola Company now offers a new way for c-store operators to capture market share with DASANI Sparkling. The unsweetened, zero-calorie lightly carbonated water is infused with the natural flavors of lime, lemon, apple or berry. Read more in DASANI Adds Sparkle to Water Sales.

As summer’s heat drives up the thirst factor, retailers can provide ample opportunity for shoppers to fill up on fountain beverages. In convenience stores, cold-dispensed beverages are a major traffic driver. Establishing a robust, quality beverage program could help increase profits and attract new customers, and build loyalty and repeat business. Discover more, including tips to boost beverage sales in Pouring Refreshment Can Be Profitable.

This season is an ideal time for store operators to revisit and tune up their marketing strategies. Coca-Cola has teamed with renowned digital experts to bring retailers the latest tips and techniques. Check out Digital Ideas for dozens of ways to better engage with customers through social media.