BASKING RIDGE, N.J. – For today’s students, chasing financial success is less important than preparing for a fulfilling career, gaining exposure to new ideas and developing critical thinking skills, according to the “Value of College,” a new study released by Barnes & Noble College.

These new findings are in stark contrast to traditional motivations for obtaining a college degree, such as increased earning potential and connections to influential alumni.

“Today’s students are more interested in fulfillment and connections than generations of the past,” said Lisa Malat, vice president and chief marketing officer at Barnes & Noble College, in a press release. “These students are also very cost-conscious.”

The study also shows a disconnect in career preparation. While many colleges and universities emphasize career services like resume writing and interviewing skills, 30% of students said they were unaware or did not take advantage of the support offered by their school. “[S]chools need to be more proactive in reaching out to their students in this area,” said Malat. “We see this as an opportunity for colleges and universities to help drive even greater success for their students.”

Other highlights of the study reveal that 60% of students don’t expect to leave the nest immediately after college, both in terms of where they live and the financial support they will continue to need.