Lidl Grocery Delivery Expands to Northern Virginia

Germany-based grocery has partnered with Shipt to offer online grocery delivery services to northern Virginia residents.

May 31, 2018

WASHINGTON – Residents who live within the Ashburn, Fredericksburg, Manassas and Woodbridge, Virginia areas can now receive delivery from Lidl within an hour. The new program reaches more than 360,000 households.

“Northern Virginia is home for Lidl US, and we are happy to expand our pilot with Shipt to offer our northern Virginia neighbors another convenient way to experience Lidl’s award-winning products,” said Zara Khaleeli, senior project manager at Lidl US. “Starting today, Shipt customers in northern Virginia can have Lidl’s high-quality groceries delivered directly to their doors.”

A Germany-based deep-discount grocer, Lidl opened its first U.S. stores in June 2017. Wasting no time, the company partnered with Shipt, part of Target Corp., and launched a home delivery pilot in Greenville, S.C. last October and proceeded to expand to the Carolinas. The company then launched a pilot in the Richmond area this January and started its expansion into Virginia.

The Shipt model is based on an annual $99 membership fee that includes free delivery for orders over $35. But new Shipt members who sign up for Lidl delivery in Northern Virginia will receive an annual membership for $49. As a result, Shipt is hiring more shoppers in the area.

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