WARREN, Pa. – Kwik Fill/Red Apple, operated by parent company United Refining Company, has partnered with Koupon Media to deliver mobile offers to customers to increase loyalty and in-store sales. Koupon currently services 28,000 convenience stores with its Koupon Platform.
“After a lot of research and preparation, we’re excited to launch this next component in our overall marketing strategy,” said Lance Pangborn, director of advertising and media for Kwik Fill, in a press release.
Kwik Fill will distribute the mobile offer program through its newly launched loyalty program. The mobile offer program will deliver personalized and targeted incentives to Kwik Fill’s customers with the goal of increasing in-store purchases and linking loyalty back to the rewards program. Kwik Fill’s customers will be able to enjoy money-saving incentives and rewards, while Kwik Fill will be able to grow in-store sales and realize individual sale attribution.
“We are thrilled to be working with Kwik Fill to help them deliver more targeted value to their customer base,” said Brad Van Otterloo, CRO of Koupon Media. “Kwik Fill’s loyal customer base will be visiting their stores even more frequently to save on the products they love most.”