Five-Hour ENERGY Partners With MLB

Living Essentials announces MLB-themed Extra Strength Apple Pie Flavored 5-hour ENERGY Shots.
March 24, 2017

FARMINGTON HILLS, Mich. – Living Essentials LLC, maker of Five-Hour ENERGY shots, announces its new MLB-themed Extra Strength Apple Pie flavored 5-hour ENERGY shot available to order now.

The product comes just in time for the company’s deal with Major League Baseball making it an official partner of the 2017 and 2018 MLB All-Star Game. As part of the deal, the MLB silhouetted batter logo will appear on the bottle and will be featured in unique baseball-themed displays.

The deal also includes season-long advertising and activation around 2017 MLB All-Star Week, which begins July 7 in Miami, Florida, as well as large-scale sampling at MLB All-Star FanFest and other MLB All-Star Week events.

Additionally, Living Essentials plans to feature an MLB player in its upcoming commercial to promote its new Extra Strength Apple Pie flavor.

“We are very excited to be working with MLB as an official MLB All-Star Game partner,” said Melissa Skabich, Living Essentials’ communications director. “The extra strength varieties are our best sellers, and we’re confident that consumers will be as excited as we are about the MLB-themed Apple Pie flavored Extra Strength 5-hour ENERGY.”