NASHVILLE – The Tennessean reports that Tri Star Energy, operator of Twice Daily convenience stores, is breaking into the high-end coffee business with plans to open at least 10 coffee shops in Middle Tennessee.
Five of those shops have opened since November in a rapid expansion of the White Bison Coffee brand, and Tri Star is opening five to seven more locations this year, including a Twice Daily market combined with a White Bison Coffee shop. The two-story, 3,340-square-foot store will sell grab-and-go foods, such as sandwiches and salads; snack foods found in a typical Twice Daily store; convenience items such as milk and eggs; and beer with the option to build your own six pack, notes the new source.
The White Bison Coffee bar features cold brew, nitro coffee, espresso drinks, smoothies, pour-over coffee and blended coffee drinks.
“It’s a respite for a nice cup of coffee and a sandwich, or, if it’s a Saturday morning and they forgot to get eggs to make pancakes at home, they can come get a dozen eggs, too,” Dawn Boulanger, vice president of marketing for Tri Star Energy, told the news source.
Entering the high-end coffee business is a strategic move for Nashville-based Tri Star, which operates 50 Twice Daily convenience stores in Tennessee and Kentucky. The goal is to capture a new audience and appeal to consumers’ growing demand for convenience when it comes to shopping and dining, write the Tennessean.
“People that may have in the past driven onto our lot and gotten what they needed to get and then gone across the street to another coffee shop, they don’t have to do that anymore. They can get it there with us,” Boulanger said.
Tri Star debuted its first standalone White Bison Coffee shop in The Nations in November, while other locations in Murfreesboro, Gallatin and Franklin are integrated into Twice Daily stores. Boulanger said Tri Star might expand the White Bison Coffee concept outside of Tennessee.