Cumberland Farms Launches Next Generation of SmartPay App

Convenience retailer is introducing Food Club Rewards and other in-app enhancements.
February 13, 2018

WESTBOROUGH, Mass. – Cumberland Farms has launched a redesigned SmartPay Check-Link mobile app with several new enhancements and features. Starting this week, mobile app users who upgrade to the new version can earn their way to free select in-store menu items.

"We have a very large and loyal SmartPay mobile app customer base, and we're excited for them to upgrade to the newest version," said Gwen Forman, senior vice president of marketing at Cumberland Farms. "When we launched the SmartPay program five years ago it was one of the most innovative programs of its kind, and remains as such today.”

While all SmartPay users save 10 cents on every gallon of gas, every day, mobile app users enjoy additional benefits such as a free coffee or fountain beverage for every 50 gallons of gas purchased. In addition, app users receive bonus reward coupons for many popular items. The newest version of SmartPay is the first of many updates that Cumberland Farms plans to roll out in its effort to give customers the latest innovative technology, and includes new features such as a secure biometric touch ID sign-in process, an enhanced store finder, and the ability to sign up for SmartPay on the app itself. In addition, the SmartPay app allows users to:

  • Track lifetime savings on select in-store food items and gas rewards
  • Easily pay for fuel and in-store purchases
  • View in-store deals and promotions
  • Track fuel rewards progress
  • Find directions to the nearest Cumberland Farms and check hours of operation

To download the SmartPay app, visit the Apple App store or Google Play, and set up your account through the mobile app or visit