BEIJING – Shell and Banma Network Technology (a joint venture of Alibaba Group and SAIC Motor Corp.) launched a test for the first “smart gas station” in Beijing, Alizila reports. After a six-month test period, the model will be expanded to other Chinese locations.
“The most important part of a journey—even more important than the destination itself—is how one reaches the destination. This is why we have strived to satisfy Chinese customers’ desires for quality travel experiences,” said Rebecca Chan, vice president of retail at Shell China.
Alibaba’s AliOS leverages geo-fencing algorithms to detect when a vehicle arrives in a designated spot beside a fuel pump, which automatically alerts the system. A monitor guides customers to select fuel type, amount of gas, and payment via Alipay or Shell membership. Customers may also order snacks or other items from the convenience store to be delivered directly to their car by staff. Shell estimates the system will slash the average amount of time spent at a gas station by up to half.
“We want to realize the promise of connected cars to enable the entire car and travel industry. And through our collaboration with Shell China, we want to empower the energy sector—delivering exceptional commuter experiences to car owners and substantially improve work efficiency for gas stations,” said Banma CEO Alex Shi.
The collaboration is part of Shell’s move to be more innovative. We hope secure, accessible Internet of Things technology, paired with Shell stations’ quality products and services, can bring customers delightful experiences and inspire them to keep exploring and discovering new everyday journeys,” Chan said.
This year’s NACS Convenience Summit Asia will be held in Hong Kong from March 12-14. To see the full schedule and register, visit convenience.org/CSA. Question about the event? Contact Michael Davis, NACS vice president of member services, at firstname.lastname@example.org or (302) 228-3038.