Consumers Will Spend $14.1 Billion for the Super Bowl

Americans will consume enough wings and snacks to circle the Earth nearly three times.

January 27, 2017

WASHINGTON – American consumers will spend an average of $75 for a total of $14.1 billion as an estimated 188.5 million watch the Atlanta Falcons face the New England Patriots in Super Bowl LI on February 5, according to the National Retail Federation’s annual Super Bowl Spending Survey, conducted by Prosper Insights & Analytics. Viewership is about the same as last year’s 188.9 million, but the spending is down from an average of $82 and a total of $15.5 billion.

Of the 76% of those surveyed who plan to watch the game, 80% say they will purchase food and beverages, 11% will buy team apparel or accessories, and 8% will splurge on new televisions to watch the game at home. “As a favorite American pastime, the Super Bowl is a great chance for viewers to reconnect with friends and family after having a nice break after the holiday season,” Prosper Principal Analyst Pam Goodfellow said in a press release. “Even though the number of viewers is slightly down this year, plenty are still planning to enjoy the day by watching it at their favorite bar or friend’s place, wearing their lucky jerseys and hoping their favorite team wins.”

Meanwhile, Americans’ consumption of the unofficial staple of Super Bowl Sunday—the chicken wing—is projected to surpass one billion wings, according to a National Chicken Council (NCC) annual report. NCC’s 2017 Wing Report estimates that Americans will eat 1.33 billion wings during the Super Bowl weekend. That figure is up 2%, or 30 million wings, from 2016, and 6.5%, or 80 million wings, from 2015.

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