ATLANTA – The formula for Diet Coke may not be changing,
but its packaging is. The Coca-Cola Company has relaunched the iconic soft
drink with a new look and four new flavors: Diet Coke Ginger Lime, Diet Coke
Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango.
The company says that the change comes after speaking
with more than 10,000 people from across the country to get their ideas and
inputs. Based on these insights, the R&D team explored pairing Diet Coke
with bold tropical, citrus and even botanical notes. From the 30 options
tested, Diet Coke selected four flavors that received the most positive
The two-year R&D process was also fueled by consumer
research pointing to younger Americans’ affinity for big, yet refreshing and
great-tasting, flavors in their favorite foods and beverages—from hoppy craft
beers to spicy sauces.
“Millennials are now thirstier than ever for adventures
and new experiences, and we want to be right by their side,” said Rafael
Acevedo, Coca-Cola North America’s group director for Diet Coke. “We’re
contemporizing the Diet Coke brand and portfolio with sleek packaging and new
flavors that are appealing to new audiences.”
Beginning in mid-January, the new Diet Coke and its four
new flavors will roll out in 12-ounce cans and be sold as on-the-go singles and
in 8-pack options. All existing package sizes of Diet Coke, along with Diet
Coke with Splenda and Diet Coke Caffeine Free, will continue to be available.
Two new Diet Coke flavors will launch on fountain
machines: Diet Coke Twisted Mango and Diet Coke Ginger Lime. Coca-Cola
Freestyle will launch Diet Coke Ginger Lime and Diet Coke Ginger Lemon, which
will also be available as caffeine-free options. The two flavors will replace
the existing Diet Coke Lime and Diet Coke Lemon choices.
Read more at www.coca-colacompany.com/dietcokerelaunch.