WASHINGTON – A group of protestors dressed as zombies are trying to send a message to pharmacies that sell tobacco. On January 10, a flagship Walgreens store in Washington D.C., served as the target for the zombie-inspired campaign, “Not Happy or Healthy,” which takes aim at Walgreens’ former tagline, “At the Corner of Happy and Healthy.”
The zombie-themed demonstration, coordinated by Truth Initiative, took place at 12 pm at Walgreens’ first D.C. location to feature the drugstore chain’s urban retailing concept launched in 2012. According to a press release, the protest comes in advance of the Walgreens shareholder meeting in Scottsdale, Arizona, on January 17, where Truth will attend and ask that the company reconsider selling tobacco products.
"Our zombie protest underscores that while Walgreens continues to drag its feet on removing tobacco products from it shelves, more people are getting sick and dying from tobacco-related diseases,” said Robin Koval, CEO and president of Truth Initiative.
The "Not Happy or Healthy" protest follows other Truth activism on the topic. Last year, demonstrators rallied outside the Walgreens shareholders meeting in New York City on January 26 to encourage the pharmacy chain to stop selling tobacco products.