BUFFALO, N.Y. – Rich’s Foodservice has expanded its bakery
offerings for convenience stores with the introduction of Jacqueline’s Premium
Filled Shortbreads and Jacqueline’s Authentic Macaroons. Both gourmet lines are
made with premium and clean ingredients with no artificial ingredients or high
fructose corn syrup.
The new offerings enable convenience stores to compete with
quick-serve restaurants, as the gourmet cookie sub-segment is up 14% since
2015, per Rich’s. The cookie category is expected to grow at a rate of 3-4%
over the next several years, driven entirely by gourmet cookies made with
premium ingredients, according to the company.
“Consumers are looking for premium products with clean
labels. This trend is driving gourmet cookie sales, and we expect the momentum
to continue over the next several years,” says Cheri F. Marchionda, director of
sales–convenience, for Rich Products Corporation. “C-store operators can sell
Jacqueline’s delicious shortbreads and macaroons as a grab-and-go snack, plus
they can drive sales by creating unique offerings. For example, they can add a
finishing touch to the macaroons by dipping or drizzling them in chocolate, or
top a filled shortbread with powdered sugar or coco powder for a premium
These two gourmet cookie varieties join two other product
innovations from Jacqueline’s introduced by Rich’s at the 2017 NACS Show in
October: Jacqueline’s Rustic Scones and Jacqueline's Crispy Cookies.
Rich Products acquired Jacqueline’s Gourmet Cookies in late
2017, driven by a desire to offer the best-tasting, consistently outstanding
cookies made with authentic ingredients. Founded by Jacqueline Hazel in 1993,
Jacqueline's gourmet cookies have become reliable, easy-to-prepare favorites in
many foodservice operations and in-store bakeries.