Blue Campaign Raises Awareness of Human Trafficking

NACS is a campaign partner, providing retailers with information, resources and materials to help victims of human trafficking.
January 09, 2018

WASHINGTON – Human trafficking is not just modern-day slavery. It’s a hidden crime, as victims rarely come forward to seek help because of language barriers, fear of the traffickers or fear of law enforcement.

Every year, millions of men, women and children are trafficked in countries around the world, including the United States. It is estimated that human trafficking generates many billions of dollars of profit per year, second only to drug trafficking as the most profitable form of transnational crime.

To help combat this heinous crime, NACS announced a partnership in July 2017 with the U.S. Department of Homeland Security’s (DHS) Blue Campaign, providing convenience retailers with access to NACS-branded DHS Blue Campaign training and awareness materials for download—including posters, handouts and other materials—free of charge. 

As valuable partners within their own community, convenience stores can help play a role in combating human trafficking.

 “Convenience stores serve 160 million customers a day in every community across the country 24 hours a day. Our industry is well equipped to share important messages with our customers so they can collectively create the equivalent of a neighborhood watch program in their communities. We are proud to work with the Department of Homeland Security on this important issue,” said NACS Vice President of Strategic Industry Initiatives Jeff Lenard.

January is Human Trafficking Awareness Month, with January 11 designated as Human Trafficking Day. DHS developed The Blue Campaign to work with organizations and businesses, such as gas stations, truck stops and convenience retailers, to raise awareness of human trafficking.

Another organization which works closely with convenience stores to bring awareness to human trafficking issues in their community is CSAT, a program of the national nonprofit In Our Backyard, CSAT raises public awareness, safely reaches out to victims, and trains convenience store employees to recognize and report trafficking. To learn more about working with CSAT, contact

“Representing one-third of all retail stores in the United States, convenience stores don’t just sell products and services that people enjoy; they make a difference in their communities and help address important national initiative groups at a local level,” says Lenard.