ATLANTA – Throughout January, Atlanta-based convenience
store chain RaceTrac is challenging coffee drinkers to ditch their expensive
coffee habit and try any size of “Crazy Good Coffee” for $1.
"Come to RaceTrac this January to try a better brew
for less without compromising quality," said Melanie Isbill, executive
director of marketing at RaceTrac. "With our $1 coffee promotion, you can
create your perfect coffee combination without breaking the bank."
With shoppers spending an average of $967 this holiday season, up 3.4% from last year, RaceTrac suggests that now is a good time for consumers to save money and paying off holiday bills. The average American spends approximately $1,100 a year on coffee, and a daily medium-size cup of coffee from a specialty coffee shop costs nearly $65 every month versus just $31 for a RaceTrac coffee every day in January.
RaceTrac's "Crazy Good Coffee" bar offers up to
six blends of fresh brewed coffee: Columbian, Dark Roast, Decaf, Guatemalan,
Hazelnut and Regular, made from 100% Arabica beans. Customers can select their
favorite blend and pair it with a variety of creamers, sweeteners and add-ins
like whipped cream. In select stores that offer made-to-order specialty
beverages, customers can purchase a latte, mocha or cappuccino for only $1.99
through January 31.
Additionally, RaceTrac is introducing new coffee machines to stores in 2018, launching in select markets this month. Customers will be able to select their favorite coffee blend and watch the beans grind, delivering a fresh cup.