ALEXANDRIA, Va.—For today’s customer, convenience starts in their pocket: finding what they want quickly and easily on their mobile device. To own the word “convenience” today, c-store brands must have a digital presence.
What is the next digital step for your brand? Bounteous, a digital marketing agency, will present the free webinar, “Bolster Your Bottom Line with Better Digital Engagement,” where c-store marketers and industry experts will share insights on what consumers want, how to foster user engagement, plus tips for navigating the five stages of digital maturity. Additionally, the webinar will delve into the considerations for organizational structure as it relates to development and management of a more robust digital presence.
Webinar presenters include Todd Miller, senior director of brand strategy and experience, Wawa; Derek Gaskins, chief marketing officer, Yesway; and Hayley Thrift, director of marketing and advertising, Spinx.
In this webinar, participants will:
- Learn how to create organizational clarity around the term “digital strategy;”
- Gain insights from new data/findings about consumer digital preferences; and
- Learn how to evaluate their brand’s current digital maturity and determine their development path.
The webinar takes place on Thursday, October 27, at 2 p.m. EST. Register today!