Hershey Gives Reese-Named College Football Players NIL Deals

The deals celebrate a new football-shaped Reese’s release.

October 10, 2022

HERSHEY, Pa.—Hershey’s Reese’s brand has signed Reese-named college athletes to NIL deals. 12 college football athletes with the last name "Reese” will receive Reese's-banded footballs and cups for the season and gear, including:

  • Reese's Reese Chain: An ambassadors-only gold chain and pendant
  • Custom Game Day Blazer: A custom-tailored blaze orange Team Reese travel blazer
  • Cup-links: A pair of custom cufflinks in the legendary cup shape
  • Football Locker Fridge: A mini fridge custom-made to fit into a locker to keep Reese's Footballs at the perfect temperature

The Team Reese line-up includes:

  • Andrew Reese, defensive back, Delaware State University
  • Brody Reese, defensive lineman, University of Tulsa
  • Cameron Reese, defensive end, Troy University
  • Courtney Reese, running back, University of Nevada, Las Vegas
  • David Reese, linebacker, University of Florida
  • James Reese IV, defensive back, Tennessee State University
  • John Reese Bellew, safety, Auburn University
  • Max Reese, tight end, Eastern Michigan University
  • Michael Reese, defensive end, Duke University
  • Otis Reese, safety, University of Mississippi
  • Quinton Reese, safety, Liberty University
  • Richard Reese, running back, Baylor University

Team Reese will champion Reese's Footballs all season long by sharing with fans what it means to be part of the best team in college football via the Reese's University Instagram and players' social media accounts.
Along with the deals, Hershey’s is launching Reese’s Footballs. The iconic chocolate and peanut butter flavors take shape to form a football and are a limited-time offering.

This college football season is already off to an epic start. And what better way to win this season than to add Reese's chocolate and peanut butter Footballs into the mix. You can find this season's go-to snack at your tailgates, locker rooms and—of course—stores across the country,” said Hershey in a statement.

Hershey’s recently released Reese's Big Cup Stuffed with Reese's Puffs cereal.

"Collaborations are quite popular but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese's universe, so we made it happen," said Henry Hancock, senior associate brand manager at Reese's. "We're taking chocolate and peanut butter fandom to a new stratosphere by adding Reese's Puffs cereal to our Reese's Big Cup."

Fans can grab the new Reese's Big Cups Stuffed with Reese's Puffs cereal nationwide starting in November.

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