This article is brought to you by Abierto.
ALEXANDRIA, Va.—You’ve worked hard to create a robust foodservice offering that gets people in the door and builds a loyal customer base. But keeping up with a foodservice menu, ensuring accurate information and timely updates, can be challenging for convenience retailers. Abierto’s intelligent menu solution, OPEN.Menu, can help.
“OPEN.Menu takes the hassle out of managing the content for digital foodservice menus,” said Rick Sales, president of Abierto, a digital and engagement solutions company. “An accurate menu is a key sales driver, as limited-time offers, specials and promotions are traffic and sales drivers, and these should be able to be updated at a moment’s notice.”
Because LTOs, as well as pricing and menu items, can vary across a chain depending on location, out-of-stocks, supplier contracts and other factors, Abierto’s OPEN.Menu solution can help drive a successful foodservice program by giving retailers the ability to control and manage their digital content across all their locations with the click of a button.
Abierto’s solution allows retailers to have the most up-to-date foodservice menu through easy-to-manage CMS software. The CMS also ensures the creative assets for a menu are enticing, timely and location relevant, which amplifies a c-store’s foodservice efforts, according to Sales.
“Retailers have seen tremendous success in their foodservice programs, and they realize that their menu must be accurate, especially in today’s tumultuous supply chain environment,” said Sales. “Our CMS takes the tedious work out of managing a menu and lets the spotlight shine on the food and not the out-of-stock menu items or inaccurate promotions.”
Sales said that menu managing can be accomplished at the store level or at corporate headquarters—the latter being most common for convenience retailers with multiple locations.
"The most common application we see for OPEN.Menu is for retailers with multiple locations and variation in their foodservice offerings. Oftentimes, an LTO runs out at one location and not another, or stores are unable to offer certain promotions because of state regulations,” said Sales. “This CMS lets retailers see all their stores and update their digital menus instantly, right down to the individual store level.”
Learn more about how Abierto’s OPEN.Menu can work in your business.
This is the final installment of a two-part NACS Daily series on how convenience retailers can keep their foodservice menus accurate and up-to-date digitally and in real time. Learn more about Abierto.