SAN FRANCISCO—Bp announced a partnership with Uber to offer convenience products delivered through the Uber Eats app from select retail locations, according to a news release. Bp is the first convenience retailer to team up with Uber Eats on a global level, and the energy company aims to have more than 3,000 retail locations available on the delivery platform over the next three years.
Bp is calling the deal a “global strategic convenience delivery partnership,” and it will cover retail sites in Australia, New Zealand, Poland, South Africa and the U.S. West Coast. Sites in the U.K. and eastern U.S. will be added to the app this year, with plans to launch in other European markets in 2023. Bp’s retail sites include bp-branded sites and others owned or licensed by bp, such as ampm and Thorntons in the U.S.
“We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites. We’ve seen how the pandemic has accelerated customer demand for delivered convenience, and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023," said Emma Delaney, executive vice president customers & products, bp.
As part of the agreement, Uber Eats and bp will work to introduce delivery options via bp’s app, BPme, which is slated to be available in the U.K., U.S. and Australia by the end of 2023 and powered by Uber Direct. Bp says that it has seen a threefold increase in users of the BPme app since 2019, with 16 million active loyalty users worldwide.
“With more than 20,500 locations around the world, bp’s reach is enormous, making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivered to their doorsteps,” said Pierre Dimitri Gore-Coty, Uber’s senior vice president of global delivery. “We are proud to support this next phase of the company’s convenience growth through this delivery partnership and look forward to deeper collaboration in the future.”
Bp currently offers delivery in 10 markets with a variety of delivery partners. Since launching the first of these services in 2019 in Australia, its delivery footprint has grown to more than 1,000 sites worldwide, according to the company.
Bp and Uber already work together in mobility with bp providing electric vehicle charging for Uber’s ride-hail drivers. Bp says the companies plan to explore other areas for future cooperation in convenience, including opportunities to utilize low carbon delivery methods to fulfill orders from bp sites.
BJs Allows Non-Members to Shop Products Via DoorDash
Meanwhile, BJs announced a partnership with DoorDash, making it the first wholesale club to partner with the delivery service company. You don’t have to be a member to shop BJs via DoorDash, but members receive lower, members-only pricing.
"BJ’s is proud to bring the convenience and value our members know and love to even more shoppers through the DoorDash marketplace,” said Monica Schwartz, executive vice president and chief digital officer, BJ’s Wholesale Club. “We are excited to expand easy shopping solutions for our members, while also bringing BJ’s wide assortment and exclusive products to new potential members.”
The BJ’s and DoorDash partnership also will enable same-day delivery from BJs.com powered by DoorDash Drive, DoorDash’s white-label fulfillment platform, to help BJ’s members receive their orders directly to their home.
“We see the trend towards convenience only going in one direction, with grocery delivery being no exception,” said Shanna Prevé, vice president, business development at DoorDash. "We are thrilled to welcome BJ’s to the DoorDash platform as our first wholesale club on the marketplace, continuing our mission to provide consumers with the convenience and savings they crave, while empowering merchants to reach customers wherever they are.”
DoorDash is offering customers 30% off their order of $100 or more (up to a total value of $40) for BJ’s on the marketplace from March 29, 2022, through April 12, 2022.
In the Retailer Strategy Session at the NACS State of the Industry (SOI) Summit next month in Chicago, c-suite executives from bp ampm, Casey’s, GPM Investments, Kwik-Trip, Maverik and Parkland will share their strategies and priorities on how they are building upon their supplier relationships. Held on Tuesday, April 12, from 10 a.m. to 5 p.m., this session is open only to suppliers and will be closed to other retailers, external media, association members and NACS staff. That way, suppliers will know that the insights and dialogue shared will be transparent, clear and actionable.
Separate registration is required for the session at $399 per person. It’s open to supplier members only, with a limit of two seats per member company. Overall seating is limited and filling up fast. Attendees must be registered for the NACS SOI Summit to participate in this pre-event add-on opportunity. Register today.