IRVING, TEXAS—7-Eleven has launched two new hot beverages: the limited-time only Churroccino and White Chocolate Caramel-Flavored Mocha, both available at participating 7-Eleven, Speedway and Stripes stores, according to a news release.
The Churroccino combines the sweet cinnamon flavors of a classic churro with coffee taste, and the White Chocolate Caramel Mocha has notes of mocha and a combination of caramel, white chocolate and coffee flavors.
“There's no doubt that our customers love their coffee. We pride ourselves in being their first stop to fuel up on their way to work and a trusted place to grab something on-the-go throughout the day,” said Jacob Barnes, 7-Eleven proprietary beverages senior product director. “Whether customers want fun seasonal flavors or a more traditional brew, we have something for everyone and bring in new options so they can always try something different. Pair a hot drink or a $1 iced coffee with any of our thousands of snacks, like our limited-time only Triple Chocolate Muffin, hot breakfast sandwiches or fresh fruit.”
At 7-Eleven and Speedway, customers can customize any cup of coffee at the hot and iced beverage bar with a variety of creamers, flavored syrups and toppings that can be combined in more than 3,000 different ways to devise their one-of-a-kind masterpiece.
7-Eleven is offering any size iced coffee for $1 in-store at participating 7-Eleven, Speedway and Stripes locations. Members of the 7Rewards and Speedy Rewards loyalty programs can pair any size cup of coffee—including the new spring flavors—with any muffin, like the limited-time-only Triple Chocolate Muffin, for $2. For a limited time only at participating 7-Eleven stores, members of 7Rewards who purchase six cups of coffee, Big Gulp or Slurpee drinks, will receive their seventh cup free.
Hot dispensed beverages is the second largest foodservice category in convenience stores, making up 3% of total in-store sales and 12% of foodservice sales. Due to the pandemic, 2020 sales were down 32.2%, and gross profit was down 34.4%. Read more about how retailers and manufacturers are rethinking their strategies to get coffee fans back in stores in the month’s Category Close Up column in NACS Magazine.