BP Announces New Mobility and Convenience Initiatives

The company will partner with Mashgin and Grabango and upgrade its BPme Rewards to reimagine its consumer experience.

March 18, 2022

BP Amoco Marketers Association Convention and Business Expo

CHICAGO—bp unveiled new initiatives for innovating the future of fuel and convenience stations in the U.S., according to a news release. The initiatives will help branded marketers to reimagine the consumer experience. The news was announced at the BP Amoco Marketers Association (BPAMA) Convention and Business Expo in San Antonio, Texas.

Initiatives include:

  • Technology offerings from leading self-checkout providers Mashgin and Grabango
  • Enhancements to BPme Rewards, including an expansion of bp’s Price Match subscription service and a partner offer with SpotHero
  • A new bp and Amoco consumer credit card coming this summer
  • Continued investment in differentiated quality fuel
  • EV charging options available to integrate into their networks

“In the U.S., our branded marketers serve as frontline representatives for the bp and Amoco brands within their local communities,” said Emma Delaney, executive vice president, customers and products for bp. “I’ve just had the honor of spending time with them at the BPAMA convention. They are critical to bp’s convenience and mobility strategy and we are thrilled to continue offering new tools to support their business.”

bp aims to double earnings from global convenience and mobility businesses by 2030—increasing from around $5 billion in 2019—while delivering returns in the range of 15-20%. During the same time, bp aims to increase customer touchpoints to 20 million in the same timeframe.

bp also leveraged this year’s BPAMA convention as an opportunity to give back. By teaming up with In Our Backyard, an activist organization aimed at stopping human trafficking, bp is continuing to emphasize the important role site staff can play in fighting human trafficking by providing access to training and resources to their stations. As part of the convention, attendees earned points towards a charitable donation, resulting in a $20,000 check presented to Cheryl Csiky, executive director of In Our Backyard, at the conclusion of the convention.

“This year’s BPAMA convention fully encompassed all that we strive for as an organization by highlighting our continued focus on taking bold steps to achieve our goals and deliver on bp’s strategy to reimagine energy for people and the planet,” said Greg Franks, senior vice president, mobility and convenience – Americas for bp. “We are looking forward to the continued success working hand-in-hand with our valued branded marketers.”

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