EG Group Opens Cumberland Farms Location in Florida

The c-store will eventually include a Sbarro pizza shop, a first for the c-store chain.

February 17, 2022

Cumberland Store

WESTBOROUGH, Mass.—EG Group announced the opening of its newest Cumberland Farms in Rockledge, Florida, featuring the company’s most updated design, equipment and food menu.

The new location, spanning 8,191 square feet, includes 16 fueling stations across eight islands, 56 parking spaces and a variety of hot grab-and-go food items and signature coffee. Guests can save 10 cents per gallon of fuel every day with SmartPay Rewards when they download the app and enroll.

In addition to the Cumberland Farms, a Sbarro will be opening at a later date at this location. This is the first Cumberland Farms that features a brand partner.

“We are thrilled to expand our presence in Florida and offer guests even more access to their favorite Cumberland Farms products,” said George Fournier, president of EG America. “Our expanded design and partnership with Sbarro will undoubtedly make this new store a top choice destination for this community.”

To celebrate the grand opening, promotions are being offered for a limited time.

EG Group recently opened a Kwik Shop location in Topeka, Kansas. The c-store is 7,632 square feet and includes 10 fueling stations across five islands and 47 parking spaces. The store features a Taco John’s and Sbarro. The Taco John’s is scheduled to open on February 1, and the Sbarro is slated to open at a later date.

In November, EG Group announced that it has agreed to purchase all 34 of Sprint Food Stores Inc.’s fuel and convenience store locations in Georgia and South Carolina, plus the Sprint Kitchen foodservice brand.

NACS Magazine featured EG Group and its expansion plans in “On the Move” in the January 2021 issue.