Nouria Opens New Location

The Worcester, Massachusetts, site was an outdated building before Nouria took over.

November 15, 2021

WORCESTER, Mass.—Nouria Energy Corp. has transformed a three-car garage and service station into a new Nouria location in Milford, Massachusetts, according to a news release. The new location features 14 fueling stations, two EV charging stations and a 5,500-square-foot c-store.

Nouria offers fresh, healthy foods; an assortment of beverages; Nouria’s proprietary coffee brand, Café Nouria; and an authentic Italian restaurant Amato’s, offering meals made fresh in store as well as through online and mobile ordering.

“This store was an aging site that did not fulfill the needs of our guests at the high standards we hold,” stated Tony El-Nemr, Nouria founder and chief executive officer. “The market dictated it necessary for us to update and expand in order to serve the heavy flow of commuter traffic, local businesses and the surrounding community in the most exceptional way that Nouria is known for.”

Nouria will celebrate the opening by making a $1,000 donation to the Milford Youth Center during a ribbon-cutting ceremony, which will be attended by Nouria leadership, the Milford store team and several of the town’s dignitaries.

Last month, Nouria Energy Corp. opened its first store under the Nouria brand on both the forecourt and the convenience store in Wareham, Massachusetts, and includes electric vehicle chargers plus a Wi-Fi-equipped seating area and mobile ordering capabilities.