HERSHEY, Pa.—To honor women and girls on International Women’s Day and Women's History Month, Hershey's brand developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the center of its Hershey's milk chocolate bars in the United States.
Today—International Women’s Day—the first 1,000 visitors to each of Hershey's Chocolate World locations (Hershey, PA, New York City Times Square and Las Vegas) will receive this limited-edition 'Celebrate HerSHEy's' bar to celebrate a woman in their life.
"Thousands of people walk through our doors at Hershey's Chocolate World every day and create lifelong memories. We couldn't think of a better place to put a smile on a face through the simple gesture of 'Celebrating SHE' and honoring all the women in our lives by giving out these limited-edition chocolate bars," said Suzanne Jones, vice president of The Hershey Experience.
Hershey's also created a short inspirational film featuring the likes of Gloria Steinem, Gilda Radner and Katherine Johnson. The company is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman they are celebrating on social media and use the hashtag #CelebrateSHE. Some of these stories will be shared on Hershey's social channels throughout the entire month of March, which is Women's History Month.
"We want to encourage everyone to share some extra goodness and take a moment to celebrate the 'SHEs'; the women and girls who have inspired us, motivated us and have made a positive change in our lives," said Veronica Villasenor, vice president of chocolate at The Hershey Company.