ANKEY, Iowa—Casey’s is innovating like never before, and that includes in the alcohol category. With whiskey holding the No. 1 spot in the U.S. spirits category, Casey’s teamed up with Buffalo Trace Bourbon to offer a select number of special release bottles.
“We are excited to bring our guests new and different items alongside industry leaders like Buffalo Trace Distillery. The single barrel select bourbon will be a special find for our guests that get it while it lasts, and we plan to build more partnerships with iconic brands like this in the future,” said Chris Stewart, director of packaged beverages for Casey’s, in a press release.
Now Casey’s guests can find a limited amount of Buffalo Trace Single Barrel Select Bourbon in 375ml bottles available at 65 of its stores in central Illinois. The new item is part of Casey’s work to innovate its beer, wine and spirits offerings.
“This whiskey at our Illinois stores was simply sparked from a conversation between our merchandising and Buffalo Trace Bourbon teams about what we could do together,” Katie Petru, director of communications and community for Casey’s, told NACS Daily. “It is a limited amount of 780 bottles.”
Buffalo Trace Bourbon uses the Frankfort, Ky. distillery’s mash #1 recipe, which is also used in favorites like Eagle Rare and George T. Stagg Bourbons. Buffalo Trace Bourbon won a gold medal at the 2020 World Whiskies Awards.
This year so far has been full of additions to the alcohol category across North American c-stores. Mendez Fuel partnered with Tank Brewing Co. to release a new menu of beers in Miami back in January. 7-Eleven announced that it had applied for liquor sales licenses in 61 Ontario locations in February. Parker’s in February opened Parker’s Spirits in Pooler, Ga., the company's first liquor store and initial venture into the spirits industry. And in March, Phillips 66 began selling craft beers.
Governments have also been making changes to laws regarding the sale of alcohol. Las Vegas recently began permitting convenience stores to deliver alcohol, and Utah announced it was considering permitting online alcohol orders. Though policymakers seem to be loosening restrictions on the sale of alcohol, at the same time, recently Americans have begun to slow down their at-home alcohol consumption spurred by the pandemic as indoor dining restrictions begin to lift.
Listen to Julie Jackowski, senior vice president and corporate counsel of Casey’s and past NACS board chair, discuss how Casey’s stays relevant to its communities in the NACS Lessons in Leadership learning series. In addition, hear from Brian Hannasch, president and CEO of Alimentation Couche-Tard (owner of Circle K); Travis Sheetz, president and COO of Sheetz; and other leaders, give exclusive interviews to NACS about the future of the convenience industry. Watch their Lessons in Leadership today.