Puff Bar Ditches Tobacco in Disposable Vaporizers

The e-cig brand says the device meets FDA rules for selling fruit flavors because it’s tobacco-free nicotine.

March 03, 2021


WASHINGTON—Puff Bar, which the U.S. Food and Drug Administration (FDA) told last year to stop selling fruit disposable vaporizers, has returned the flavors to its online stores after changing the formula to contain tobacco-free nicotine, the Wall Street Journal reports. The agency said it knew about Puff Bar’s resumption of online sales.

Puff Bar sells its vaporizers in a USB-drive shaped device designed for one-time use. The vaporizers come in more than a dozen flavors, including mango, mint and strawberry. Last year in response to pressure from lawmakers and anti-tobacco groups, Puff Bar halted U.S. sales voluntarily. In July, the FDA submitted a formal order to the company to stop selling its products.

In February, Puff Bar emailed customers about the new tobacco-free nicotine vaporizers. While most electronic cigarettes have nicotine made from tobacco, nicotine can also be made in a synthetic form. The company’s website touts its products “contain nicotine but do not contain tobacco or anything derived from tobacco” and that they “are not intended for use with any tobacco product or any component or part of a tobacco product.”

The FDA has yet to determine if Puff Bar’s move means the agency has no jurisdiction over the products. “This is really a case-by-case determination to be made by the agency,” said an FDA spokeswoman.