Retailers Share 2020 In-Store Category Metrics

NACS State of the Industry Summit presenters will focus on key in-store categories and industry performance.

March 29, 2021

Various Product Categories on Shelves at C-Stores

ALEXANDRIA, Va.—What worked best to propel category growth in 2020 and why? On April 14, six leading convenience retailers will present the latest NACS State of the Industry data and share insights on the strategies they’ve employed to meet and exceed consumer demand in 2020 as part of the NACS State of the Industry Summit’s “Category Deep Dive” sessions.

The virtual NACS State of the Industry Summit offers a unique and immersive digital experience to allow for live discussions, informative sessions, deep-dive regional breakout discussions and opportunities to engage one-on-one with industry partners. Here are overviews of the six category deep dives:

Cigarettes, Tobacco and OTP

Laura White, category manager, cigarettes, at RaceTrac Petroleum Inc., will examine industry performance data for the cigarette, tobacco and OTP categories in what was a strong year for the category. She will share insights on how regulatory and marketplace volatility is reshaping the role of the back bar at RaceTrac and across the industry, giving you new insights on the outlook ahead for these key in-store categories.


Heather Davis, director of foodservice at Parker’s Corporation, will present the industry foodservice data and share insights on the strategies employed at Parker’s Kitchen to remain top-of-mind with customers. New delivery solutions, heightened sanitation, safe food-handling protocols and significant shift in daypart routines will all be covered, focusing on which ones were temporary fads and which ones could be permanent trends.

Packaged Beverages

Jim Jacko, category manager at Coen Markets Inc., will review industry data for packaged beverages and its subcategories, highlighting changing shopper behaviors in 2020 and examining emerging trends and expectations for the category in the future. The packaged beverage category continues to be one of the most important traffic drivers for convenience retail and a segment where new product innovation and changing consumer preferences have collided in recent years to reshape and expand the category.

Beer, Wine and Spirits

Chris Long, senior category manager at Kum & Go, will recap a category that delivered standout results in 2020, as well as highlight the operational agility required in 2021 for the industry to successfully navigate changing shopping behavior in the wake of vaccine effectiveness and the resulting economic recovery. No doubt 2020 defied all expectations, reinforcing the importance of alcohol sales in our industry.

Candy and Snacks

Kelley Gutierrez, category manager, candy and snacks at MAPCO Express Inc., will explore how changes in shopping patterns, consumption and mobility all collided to impact how convenience shoppers interacted with these categories in 2020. Both a reduction in commuter traffic and the resultant impulse sales and changes in holiday celebrations and gatherings clouded performance in 2020, making it essential for industry operators to remain agile in their approach to managing and marketing these products.

2020 Hidden Gems

Finally, a session will focus on “Hidden Gems,” some subcategories that significantly outperformed both 2020 sales and historical averages. Jake Vogel, director of category management and procurement at Kwik Trip Inc., will review the industry performance of these categories and explore the potential role and strategies retailers should consider for the future.

Registration Savings and Bundles

Event registration for the NACS State of the Industry Summit also includes a complimentary digital license for the NACS State of the Industry Report® of 2020 Data—a $599 value—that will be published in June. This report and the special State of the Industry edition of the June NACS Magazine are the only two publications that will include comprehensive analysis of 2020 industry trends.

Group discounts for the event are available for companies that register 10 or more associates from their organization. Register the first 10 associates for a bundled price of $2,999 (a $1,500 savings), with any additional associates at $159 per person.  Contact Chris Rapanick, director of business development for NACS, at 703.518.4253 or to learn more.

Check out the full agenda and register today for the NACS State of the Industry Summit on April 14 from 10:00 a.m. – 6:00 p.m. EDT.