EG Group to Acquire 9 Mercury Fuel Sites

The Connecticut locations will be rebranded as Cumberland Farms.

March 22, 2021

EG Group's Cumberland Farm Convenience Store

WESTBOROUGH, Mass.—EG Group last week said it has agreed to acquire nine convenience store locations from Mercury Fuel Service Inc. in Connecticut and will rebrand them under the Cumberland Farms name. The deal is expected to close over the next few months, the company said.

United Kingdom-based EG Group operates 72 Cumberland Farms convenience stores in Connecticut, employing nearly 1,500 people. The nine company-operated Mercury sites will be rebranded to provide customers with a consistent offering across the network in Connecticut, EG Group said.

George Fournier, president of EG America, commented: “We are excited to add these nine stores to the EG Group's Cumberland Farms banner so that we may reach more of our loyal guests, and look forward to additional site growth across the EG America network.”

Michael J. Devino, president of Mercury Fuel Service said, “We have built a solid and thriving business over the past 74 years and are proud of everything we have accomplished. Cumberland Farms is a great brand, and we are sure they will leverage their expertise to ensure these stores thrive even more.”

In the U.S., EG Group owns and operates Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf 'N Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill. EG Group has more than 1,700 stores across the country in 31 states and pumps over 2.5 billion gallons of fuel, with merchandise sales of more than $3 billion on an annualized basis.

The international forecourt, food-to-go and convenience store operator currently employs more than 55,000 colleagues working in about 6,000 sites across Australia, Europe and the U.S.

NACS Magazine featured EG Group and its European expansion plans in “On the Move” in the January 2021 issue.

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